The Muslim Commercial Bank (MCB) has launched the world’s first socially connected Mobile Wallet backed by the powerful technology giant -VISA on the eve of New Year terming it an innovative package for its clients.
The commercial launch ceremony of MCB Lite held at MCB House Lahore. MCB President & CEO Imran Maqbool, Group Head (Retail) Ali Kazmi, Digital Banking & Business Development Head Qasif Shahid, a large number of other stakeholders and media was present on this occasion.
In their marketing campaign they asked the public a thought-provoking question “are you getting the most out of your smart phone?” As it turns out, even though our phones are our most prized possessions, yet we fail to utilize them to their true and maximum potential.
With the launch of its new product MCB has promised to equip people to extract the most value out of the investment they have already made in their smart phones.
MCB believes, “the Mobile Wallet, simply put, is just like your real world wallet except that it’s intangible and in the ‘cloud’. It goes everywhere with you, yet you don’t have to carry it. You can load money in it digitally through your existing bank account and link it to your existing telecom provider and smart phone without any need for switching your phone/bank/telecom operator. Once the money is in, you can make payments free of charge, buy top-ups, pay bills, shop online, enjoy discounts and much more from anywhere in the world through a combination of the mobile wallet and Visa Card!”
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