Exxon Mobil Corporation has plans to launch a Smart Card . Exxon Mobil Corporation to introduce a new Smart Card that will provide consumers a 6% gallon rebate on their gasoline and diesel fuel purchases as well as retailer incentives. The company will also distribute rewards to store employees, based on the number of customer applications they submit, and plans a media advertising and digital support campaign to endorse the new offering. Exxon Mobil Corporation s goal is to receive 250,000 completed applications from customers With 10,000 sites, that averages 25 applications per site or two per week 50 apps per site is good, but more than 100 is great, said Exxon Mobil Corporation, Exxon Mobil Corporation hopes to build awareness of the new offer through radio ads that will make customers more ready to listen when the sales associate starts his pitch. The radio campaign will start September 10 and run for four weeks. A nine-week digital effort is also planned, starting September 1.
No comments:
Post a Comment