Govt plans to give a name to unique ID project

To quote Isaac Newton, 

"We are to admit no more causes of natural things than such as are both true and sufficient to explain their appearances. Therefore, to the same natural effects we must, so far as possible, assign the same causes."

Revelation 13:16-18


And he causeth all, both small and great, rich and poor, free and bond, to receive a mark in their right hand, or in their foreheads:
And that no man might buy or sell, save he that had the MARK, or the NAME of the beast, or the NUMBER of his name.
Here is wisdom. Let him that hath understanding count the number of the beast: for it is the number of a man; and his number is Six hundred threescore and six.
 
The Union government is mulling over a name for its unique identity project initiative.


 I can only imagine what the Logo will look like and how it will be applied.....SOMARK
 
 
NEW DELHI: Will it be Asmita, Aadhar or Abhigyan? The Union government is mulling over a brand name for its unique identity project initiative. The government is planning to give the programme an identity, which can be readily identified by the people.

Five names — three of them being Abhigyan, Aadhar and Asmita — have been shortlisted to give the programme a brand identity. A huge advertising campaign will be floated, involving over 1.2 billion people. Tenders for the advertising campaign, for the initial stage, is expected to be issued next month.

The authority has also set aside Rs 50 crore for advertising and publicity and enrolled heads of Future Brands and Chlorophyll as consultants on a media and awareness committee. About 20 logos have already been shortlisted by the Unique Identity Authority (UIDAI) with the final ones expected to be announced around April 26.

“Next month, the tenders for the initial ad campaign will be floated. We have already started three pilots for collecting fingerprints and iris (eye) information of citizens in Karnataka and AP. The Authority is confident of rolling out the first set of numbers between August 2010 and February 2011,” a government official said.

The technology data centres for data repository will be based in Bangalore and Delhi, while the disaster recovery centres will be based elsewhere in the country. UIDAI plans to evolve the unique ID into an attractive brand to spread social awareness. “UID itself is a three-syllable word which may not be easily recognised by masses. We are looking for a name which can instantly click with Indian citizens even in remote villages,” he added.

The UIDAI has formed a media awareness and communication council that will assist UIDAI to spread awareness about the chosen UID brand name among masses. The six member media awareness council will submit its report in 90 days.

The appointed agencies will be involved in designing communication around concept awareness and creative design around UID. The authority may subsequently hire a public relation consultant as well.

Meanwhile, the government may also deliberate on a celebrity endorsement for promoting the brand. It’s interesting to note that Bollywood superstar Amitabh Bachchan’s association with the Pulse Polio campaign did give it a huge boost. However, considering the recent controversies around the association of Mr Bachchan with Amar Singh, the government might chose some other personality.

Future Brands CEO Santosh Desai, Procter & Gamble’s India marketing head Sumeet Vohra, Pidilite’s president for marketing and sales, Praveen Tripathi, and brand consultancy Chlorophyll’s MD Kiran Khalap are advising the government on its brand strategy for the UID project.
 
- Now consider this, 

"If a thing can be done adequately by means of one, it is superfluous to do it by means of several; for we observe that nature does not employ two instruments where one suffices." - Thomas Aquinas

One way a theory or a principle could be justified is empirically; that is to say, if simpler theories were to have a better record of turning out to be correct than more complex ones, that would corroborate Occam's razor.

"...other things being equal...the simplest hypothesis proposed as an explanation of phenomena is more likely to be the true one than is any other available hypothesis, that its predictions are more likely to be true than those of any other available hypothesis, and that it is an ultimate a priori epistemic principle that simplicity is evidence for truth" (Swinburne 1997).

As a logical principle, Occam's razor would demand that scientists accept the simplest possible theoretical explanation for existing data. However, science has shown repeatedly that future data often supports more complex theories than existing data. Science tends to prefer the simplest explanation that is consistent with the data available at a given time, but history shows that these simplest explanations often yield to complexities as new data become available.

Point Being.....The simplest answer, is usually the correct answer.

Application of the SOMARK tattoo is simple-

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